Yellow Page LOGIC - Account Management

The Process –

Yellow Page Logic has developed a systematic business centric course of action to create unique yellow page advertising programs. This time tested method consists of the following elements:

Due Diligence –

Yellow Page Logic will first endeavor to learn about your company’s strengths and weaknesses. Understanding margins, close ratios, budgeting requirements and tracking capabilities will better insure demonstrable returns on investment. Yellow Page Logic will also review your industry to spot trends and opportunities that may exist within the yellow pages that are not currently being exploited. Finally, Yellow Page Logic will analyze where your competition is and is not in order to take advantage of the soft spots and erect rigid barriers to competition.

Research -

Yellow Page Logic’s centralized data base supplies the agency with proprietary usage data on over 6,000 directories across the United States. Additional secondary and tertiary data regarding heading usage, special pricing programs, response rates and industry trends gives Yellow Page Logic the singular ability to choose the right directory and the right heading specific to your business.

Media Analysis –

Yellow Page Logic will assess and integrate existing campaigns in other media to create synergy with your yellow page campaign. In addition, each directory will be individually evaluated to determine the minimum amount of advertising needed to gain top of the mind awareness and maximum return on investment. Yellow Page Logic will also review and present opportunities existing in secondary directories and markets where your competition is absent. Dollars saved by Yellow Page Logic’s more efficient strategies can be invested in these new markets or reinvested into the company.

Metric Development –

Yellow Page Logic believes there are well-defined advantages to yellow page advertising over other media. First, laser like consumer targeting can be achieved in both print and online directories. Additionally, yellow pages are the only media where the consumer literally has money in their hand to make a purchase when looking at your ad. At the same time, it is also the only media where your competitions ad is right next to yours fighting it out for top of the mind awareness. This is why Yellow Page Logic feels it is critically important to apply objective measurement tools to calculate results. Yellow Page Logic will help develop these systems for your business or in the case they have already been established, appraise them to insure maximum effectiveness. Yellow Page Logic will then use this data to constantly adjust media buys in response to changing competitive or market dynamics.

The Promise –

Yellow Page Logic will provide superior service, on time placements and lucrative yellow page programs. Guaranteed.