Frequently Asked Questions (F.A.Q.)

What is a Certified Marketing Representative? –

A Certified Marketing Representative (CMR) is an agent that has met strict qualifications of the yellow page publishing industry to place and manage yellow page programs for clients who advertise in multiple states.

How much will it cost to hire Yellow Page Logic? –

Nothing. All Yellow Page Logic’s services, including artwork development, are provided free of charge.

Most Agencies and Publishers want me to adapt my billing system to meet their needs. Is this true for Yellow Page Logic? –

No. As part of Yellow Page Logic’s goal to achieve a true partnership with its clients, customized billing will be crafted for each client with tear pages and proof of publication sent anywhere via post or electronic means.

How do Online Yellow Pages fit into a yellow page media plan? –

That has to be determined on a case by case basis due to the many variables that can affect that decision. However, Yellow Page Logic has successfully integrated electronic yellow pages with many clients print campaigns in order to achieve superior returns on investment. Ask a Yellow Page Logic associate for a free account review today.

How do I determine my return on investment? –

Here is a simple mathematical formula to determine your ROI on your yellow page expenditures.

X= # of calls each month C= Close / Conversion rate M= margin R= Average Revenue A= Cost of Yellow Page ad per month

X= A / ( R ) ( M ) ( C )

According to the YPPA (Yellow Page Publishers Association) the typical advertiser received about $11 of sales for every dollar spent on their ads. This translates to about $ 3.50 profit for every dollar spent on printed Yellow Page advertising.

What are Online Yellow Pages and How effective are they?

Simply stated, they are Print Yellow Pages without the paper. OYP is a very cost effective way to reach your audience.

• 50 Million people use IYPs every month

• 84% of IYP users contact a business they found.

• 62% of IYP users made a purchase from a business they contacted

Internet Yellow Pages Advantages:

• Trackable - We can track the success for verifiable ROI

• Little Crossover from Printed Yellow Pages

• Geographically Sensitive

• No Close Dates – Your advertising can be placed in a matter of days!

• Low Risk – IYP are so cost effective that ROI can be substantial.

• Very Targeted Audience – No other reason to be on an IYP site.

Internet Yellow Page advertising is cost effective and provides fast and easy listings that reach millions of users.