Yellow Page Statistics

Print Yellow Pages:

• Yellow Pages are the only media allowing you to be available 24 hours a day 7 days a week

• 8 out 10 consumers check the yellow pages first.

• Of those checking the yellow pages 40% make a purchase

• According to the YPPA (Yellow Page Publishers Association) the typical advertiser received about $ 11 of sales for every dollar spent on their ads. This translates to about $ 3.50 profit for every dollar spent on printed Yellow Page advertising.