Yellow Page LOGIC - Marketing Strategy

What exactly is a CMR? - A CMR is a Certified Marketing Representative. In order to be certified, an agency must show they have the knowledge and resources necessary to properly utilize Yellow Pages.

Here’s the steps to your strategic marketing plan...   First Yellow Page LOGIC identifies potential of Yellow Pages to clients products and services.  Your customized marketing plan will include necessary tracking to confirm and answer questions. This will help us to analyze data and make necessary adjustments to your existing marketing plan.
 

Market Research
We build your advertising programs from the ground up.

Step One: Fact gathering. Complete a company profile.

Who are you;

Who are your clients;

What makes you special, and more that enables us to go forward.

Without Step One, the program will be average at best.

Step Two: Identify potential. What should you expect from the Yellow Pages.

Step Three: Collaborate with Yellow Page LOGIC to develop a custom marketing plan.

Step Four:  Discuss your marketing plan and identify tracking needs to ensure and monitor your marketing plans success.

Step Five: Analyze data and make adjustments as necessary.

Creative Process - Do your ads turn heads? From complete campaigns to single display ads, our award winning designers have the knowledge and training to pinpoint the visual communication needed to get the attention of people in any given demographic.

Yellow Page LOGIC takes necessary steps to determine the creative level that you need to be in.

From pre-concept development, final concept development, evaluation and modifications, size translations per publishers and finally our post placement check to assure quality of an ad that you will have to live with for an entire year. And all this brought to our clientele FREE OF CHARGE!

Lets make your first impression count! - Branding is a key component to ad development, however, when dealing with the Yellow Page consumer this can be somewhat of a challenge. The audience you are now dealing with is literal, and doesn’t like to be oversold when they are already shopping.

Your message has to be conveyed quickly and strict attention to consumer feedback and behavior must be observed. This will ultimately benefit your company in your ongoing strategic marketing plan.